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50 Marketing Thought Leaders Over 50

By Jeffrey Peel

Brand Quarterly is a fabulous online magazine that showcases the latest thinking on marketing and social media.  The Magazine’s ’50 Marketing Thought Leaders over 50′ list attempts to redress the perception that only young people know how to market in a digital age.

According to Fiona Vesey, Brand Quarterly’s Editor, “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person.  They are proof that age has little to do with ability; that you’re never too young OR too old, when you’ve got talent.”

It’s for this reason I’m especially pleased to be included in the 2014 list.

Read more here.


See you in Barca. MWC2015, March 2-5, 2015

We’ll be attending the Mobile World Congress in Barcelona from March 2, 2015.

The Mobile World Congress is one of the mobile industry’s most important events and attracts speakers and delegates from across the globe:

Mobile is transforming communication, advancing the next payment system that alters commerce, and expanding ways in which we interact. Similarly the world’s premier industry continues to expand. Once again taking place at Fira Gran Via – the world-class venue in the heart of the Mobile World Capital. You won’t want to miss the opportunity to witness the industry’s continued expansion and growth. – GSMA


Jeff Peel (left) chairs a panel discussion on billing and CRM

Billing and Communication: Brite:Bill Panel Discussion (Client News)

Client Project – Brite:Bill

Jeffrey Peel of Quadriga Consulting chairs a discussion between Alan Coleman of Brite:Bill, Stephen Ruschitzko of UPC and David Brown, also of Brite:Bill.

The discussion focuses on the role that bill presentation plays in improving customer understanding and engagement. It was recorded in May 2014 at the Hoxton Hotel in London at the end of Brite:Bill’s Billing Presentation Workshop.

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Growth Hacking What?

I think it was Professor Richard Dawkins who first coined the term “meme” – meaning an idea that spreads from person to person. “Meme” now has a social media meaning. My 15 year old son recently picked an argument with me because he thought I was using the term inappropriately. For him a meme is a viral video or image that is shared like wildfire across Twitter and Facebook.

But sometimes the two definitions – an idea whose time has come, and the social media version – coalesce. Enter “growth hacking”.

Many of us who now work in marketing (and market research) have re-evaluated our tool-kits over the years.  Or rather we now leave quite a few tools in the tool-shed.  Those tools look a bit rusty.

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Smart and Sustainable: Future Cities

Jeff Peel, MD of Quadriga Consulting, was recently interviewed by Bruce Rogers of Forbes about Future Cities.

Here’s an excerpt…

Bruce: Jeff, do you get the impression that everyone is jumping on the ‘smart cities’ idea? 

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Content Marketing

Quadriga Consulting specialises in creating marketing strategies and thought leadership content for corporate clients.

We tend to operate in the following key client sectors:

  • Business services and solutions
  • Enterprise software
  • Mobile
  • New Media
  • Telecommunications
  • Digital Government and Democracy

By ‘content’ we mean web content and social media assets, video, white paper reports and conferences.

We often use a combination of videos, events, social media content, conversations with market influencers and analysts, and other types of content. This amalgam of content market approaches is ideally suited to technology or solutions focused clients.

Typically we work with our clients to better understand their target markets, channels or developer communities. Then we construct content and communications programs to improve market positioning, create new business relationships or expand into new markets.

We also run a series of multi-client programs focused on emerging technologies and developer communities.

We operate in international markets and our client list includes early, mid-stage and large clients.