New UK ‘Inward Investment’ support service launched at Mobile World Congress 2015

Goodwille and Quadriga Consulting join forces to provide outsourced business support and market development to technology firms entering UK

Mobile World Congress, Barcelona and London – Two UK based firms that provide services to technology companies planning UK market entry today announced that they are joining forces to provide a unique amalgam of services.

London based Goodwille provides all the company legal, financial administration and people management support companies need to ensure they are properly administered, managed and monitored. This makes setting up a new operation in a new environment much less frustrating and expensive.

Quadriga Consulting, based in Belfast and London, provides an amalgam of marketing and business development services to client firms – with a strong focus on mobile and enterprise software clients.

According to Annika Goodwille, CEO of Goodwille, “We have 18 years’ experience supporting companies of all sizes entering the UK market. Quadriga Consulting has been trading for over 13 years. So collectively we have built up a considerable client base and reputation over those years. At Goodwille we focus on all those functions that companies need to get right as soon as they establish in the UK market: legal, finance, HR and payroll. But we recognise that businesses also need to hit the ground running with marketing and business development support.  That’s where Jeff and his team at Quadriga Consulting come in.”

The new combined service is being launched at the Mobile World Congress in Barcelona for good reason, as explained by Jeffrey Peel of Quadriga Consulting. “Mobile World Congress is the focus event for more and more companies as mobility and cloud impact just about every aspect of technology. Many early and mid-stage firms converge on Barcelona – perhaps exhibiting on country pavilions – and use it as a spring-board into new export markets. If these companies are considering UK market entry and need support, we can help. Together with the team at Goodwille we can give them the support they need at a very affordable rate. We can also help build the channel base, create appropriate marketing content and even research the market. So we’re keen to meet and chat to firms attending MWC15 to discuss their UK-focused plans.”

Jeffrey Peel will be attending the Mobile World Congress in Barcelona from March 2 to 4 and will be located in Hall 8.1 Stand H49.  However we recommend scheduling a meeting in advance. Please contact Jeff via email on jeff@quadco.co.uk or via mobile on +44 78 1666 4650

For further information about Goodwille please visit http://goodwille.com/ or for Quadriga Consulting visit http://quadco.co.uk

50 Marketing Thought Leaders Over 50

By Jeffrey Peel

Brand Quarterly is a fabulous online magazine that showcases the latest thinking on marketing and social media.  The Magazine’s ’50 Marketing Thought Leaders over 50′ list attempts to redress the perception that only young people know how to market in a digital age.

According to Fiona Vesey, Brand Quarterly’s Editor, “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person.  They are proof that age has little to do with ability; that you’re never too young OR too old, when you’ve got talent.”

It’s for this reason I’m especially pleased to be included in the 2014 list.

Read more here.

See you in Barca. MWC2015, March 2-5, 2015

We’ll be attending the Mobile World Congress in Barcelona from March 2, 2015. Read our media release.

The Mobile World Congress is one of the mobile industry’s most important events and attracts speakers and delegates from across the globe:

Mobile is transforming communication, advancing the next payment system that alters commerce, and expanding ways in which we interact. Similarly the world’s premier industry continues to expand. Once again taking place at Fira Gran Via – the world-class venue in the heart of the Mobile World Capital. You won’t want to miss the opportunity to witness the industry’s continued expansion and growth. – GSMA

 

Billing and Communication: Brite:Bill Panel Discussion (Client News)

Client Project – Brite:Bill

Jeffrey Peel of Quadriga Consulting chairs a discussion between Alan Coleman of Brite:Bill, Stephen Ruschitzko of UPC and David Brown, also of Brite:Bill.

The discussion focuses on the role that bill presentation plays in improving customer understanding and engagement. It was recorded in May 2014 at the Hoxton Hotel in London at the end of Brite:Bill’s Billing Presentation Workshop.

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Growth Hacking What?

I think it was Professor Richard Dawkins who first coined the term “meme” – meaning an idea that spreads from person to person. “Meme” now has a social media meaning. My 15 year old son recently picked an argument with me because he thought I was using the term inappropriately. For him a meme is a viral video or image that is shared like wildfire across Twitter and Facebook.

But sometimes the two definitions – an idea whose time has come, and the social media version – coalesce. Enter “growth hacking”.

Many of us who now work in marketing (and market research) have re-evaluated our tool-kits over the years.  Or rather we now leave quite a few tools in the tool-shed.  Those tools look a bit rusty.

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Smart and Sustainable: Future Cities

Jeff Peel, MD of Quadriga Consulting, was recently interviewed by Bruce Rogers of Forbes about Future Cities.

Here’s an excerpt…

Bruce: Jeff, do you get the impression that everyone is jumping on the ‘smart cities’ idea? 

Read more