Alcohol: It’s No Joke Campaign

I came across this campaign, inevitably, on Twitter.  As a parent I do have a latent fear that my children might be taken advantage of or worse when, and if, they start experimenting with alcohol. 

Like many of my generation I went through quite a few years in my late teens and early twenties where alcohol played too big a part in my life (especially during student Summer holidays in Greece).  I survived but many young people don’t.  And, in my day, the relative cost of alcohol was probably higher than it is today. 

This campaign illustrates how the “public information film” is moving into the social media realm.  Whether the choice of spokesperson is right is difficult to judge – will teenage kids care what Jo Brand and Bill Bailey have to say?  I don’t know. 

But I, as a parent, consider it to be quite a powerful campaign.