Citizen Generated Mapping

London, 11th April, 2017An online survey of UK local authorities is being undertaken by UK based research firm Quadriga Consulting. The survey is attempting to paint a more detailed picture of the types of citizen reported location data being utilized by local authorities.

Anecdotal evidence suggests that local authorities across the UK are mapping more and more information to improve service provision. Geolocation data, when overlaid on digital maps, creates the opportunity to provide greater visualisation of information that could be useful for council operational staff and citizens.

With the roll-out of non-emergency reporting tools on mobile devices, local authorities can make citizens their most important fact-finders – reporting anti-social behaviour, dog-fouling, fly-tipping and pot-holes – from right across the council area.

According to Jeff Peel, of Quadriga Consulting, “We have prepared a simple-to-complete on-line questionnaire that can be completed by UK local authority staff. It only takes a few minutes. If enough councils complete the questionnaire, we’ll be able to build a picture of the types of initiatives being taken by councils to have citizens report location data. We know also that some councils are using their own staff to gather information across towns, cities and counties. We’d like to get a better idea of just how many are doing this and the nature of the information that’s being gathered. We also want to know about which mapping software is being used.”

He continued, “We’ll send a copy of our summary report to everyone who completes the survey. It may not be a definitive survey, but at least it will give us a better idea of who’s doing what, and what plans are in place.”

Council officials wishing to complete the questionnaire can do so online.

http://bit.ly/MapLocalAuth

Public Policy Research and Comms

Do you ever get the feeling that public policy decisions are often reached as a result of the latest fad or latest media fixation? Sometimes policy decisions are simply responses to simple ‘causality’. For example, sugar results in obesity. Or smoking should be taxed into oblivion. But sometimes such policy choices can make situations even worse. Rent controls, to curb rent inflation, can reduce the stock of available houses to rent. Excessive taxation can feed the ‘grey market’.

The fact is that societies are complex. They involve many interlocking relationships – if one relationship is artificially altered it can affect all the others, often in bizarre ways.

Policy choice can also have a serious and detrimental effect on business.

We help influence public and business opinion by researching and writing about the effects certain policy decisions might have. We organise debates and round tables, conduct interviews, produce video content, write white papers and social media content – all designed to inform people, businesses and politicians.

This little video hints at the type of work we undertake.

If you’d like to know more about the types of public policy work we undertake, please contact us.

Citizen2020 Workshop Series

As part of our program for 2016/17 we’re running a series of interactive ‘talk show’ workshops as part of Citizen 2020.

Citizen 2020 is a unique community of professionals and information resource focused on how government needs to embrace digital technology to improve citizen experience.

The first workshop will be held on September 29, with further workshops planned for London, Washington DC and California Bay Area.

More information here.  

 

The Talk Show

Many of our clients need to reach decision-makers scattered across countries or time zones. Reaching international audiences, and involving them in conversations, has traditionally been very difficult. Content that is seen to be produced for local audiences often doesn’t work well in other markets.

We have come up with a concept that is being used by clients to extend their content marketing reach into international markets – and also allows us to involve those markets in content creation.

chatshow
Chat Show Concept – Click to Enlarge

A Familiar Concept for the Connected Generation

Most people are familiar with the idea of the talk show. The format has become a mainstay for broadcasters across the globe. A studio ‘anchor’ chairs a discussion or debate around one or several topics.

We have taken this format and ‘tweaked’ it slightly.

Our talk show format allows us to create compelling broadcast content that is both live-streamed and streamed on-demand across the globe. Talk shows allow us to involve expert witnesses, wherever they are located, and incorporate their opinions and perspectives, via Skype Video or Google Video Hangouts.

Showcasing your people, products , services & customer stories to a truly global audience.

How it Works

Here’s what we do. We create a sponsor-branded ‘pop-up’ studio. We have a studio anchor to lead the chat with studio guests and guests connected via video conference. Our in-studio Director can cut between in-studio cameras, Skype video feeds from remote guests, and audio feeds from remote guests. We can also cut-in pre-recorded segments and/or advertisements into both live streamed talk shows and on-demand programs.

Shows can be recorded quarterly – we can film two or three shows in one filming day.  That way,  your pre-recorded talk show can be played out at set dates and times – the result,  exclusive all year round content for your lead generation and content marketing calendar.  (Four filming days per year equals eight to twelve talk shows – one per month).

Studio Guests or Big Debates

We can have one or two people in the studio and a few remote guests or we can have hundreds of studio guests and stream live, or on-demand, across the globe.

The resulting shows are the ultimate in ‘thought leader’ content. Rather than publishing a ‘white paper’, our streamed video based content reaches audiences across the globe. We combine our expertise in developing deep, insightful content with the latest video, streaming, social media and content marketing technology.

The format can be tweaked slightly to suit the client need. For example, we can also have an in-studio audience. Or we can incorporate talk shows into traditional events or conferences. We can also record talk shows and then stream them on a pre-determined date or dates.  An editorial calendar can be published well in advance.

Marketing and Pre-Marketing

The talk show concept is also the perfect complement to social media engagement. Shows can be pre-marketed. Think of Netflix marketing of House of Cards. Well in advance of the launch date the marketing teams will be promoting the stars of the show. A House of Cards twitter account will be releasing teaser content. A count-down clock to launch date will be featured on the show Facebook page.

We do the same things. We’ll be actively promoting guest involvement in the upcoming show. We’ll be publishing blog posts. We’ll be pushing the talk show live date via the dedicated show website and also our sponsor client websites and via social media.

Designed for Engagement

Talk shows can either be streamed publicly or behind a registration portal.  If the objective is to have a wide reach – building brand awareness – we recommend a totally open and free stream. However, if there is a need to build leads or suspects, then the registration-wall approach is the way to go. We can build all of the registration functionality required.

Case Studies

Brexit Debate
The Talk Show approach works. Our recent UK Brexit Business Debate had some 150 people in the studio but, to date, has had a live/on-demand audience of close to 3,000 from across the globe. Our event hashtag trended across the UK on Twitter. The debate was sponsored by technology firm Equiniti.

Citizen20Series
Our Citizen 2012 and Citizen 2013 events, held in London, streamed across the globe and drew together experts in digital government, citizen engagement and citizen participation. The events gave birth to an important portal on citizen engagement called Citizen20Series.com – and we hope to run a series of talk shows in the coming months.

Government 2010
Our Government 2010 event had a concurrent live stream audience in the thousands and we forged media partnerships in the UK and USA. The event featured experts in digital government, in the UK, Europe and USA. The event and talk shows it contained were sponsored by IBM.


For further information about Talk Show and our other live streamed event concepts please contact us for a chat. Email jeff@quadco.co.uk now.

EU Referendum Debate

EUdebate1Quadriga Consulting organised a major debate on the UK ‘Brexit’ referendum on April 4. With heavy-weight speakers from both sides of the debate our event dominated the local broadcast news agenda and our event hashtag (#EUYourChoice) trended on Twitter across the UK.

We had 150 people attend the event – mostly local business owners. But close to 2,000 watched the event live via our broadcast-quality stream that was syndicated via Independent News & Media assets. The recorded stream continues to attract viewers.

Our sponsors included Equiniti Group, Danske Bank, Federation of Small Businesses and Ipsos-MORI.

The stream player is below. Or visit EUYourChoice.co.uk for our dedicated live stream page.


 

On the ‘leave side’ speakers were Owen Paterson MP former Northern Ireland Secretary and former Secretary of State for Environment, Food and Rural Affairs.  Owen has been the Member of Parliament (MP) for North Shropshire since 1997.

Joining Owen on the leave side of the debate was Kate Hoey MP.  Kate has been Member of Parliament (MP) for Vauxhall since 1989. She served in the Blair Government as Minister for Sport from 1999 to 2001. Kate was born in Northern Ireland and attended Belfast Royal Academy.

Leading the ‘stay’ argument was Vernon Coaker who has been the MP for Gedling since 1997 and Shadow Secretary of State for Northern Ireland from October 2011 to October 2013, and again since September 2015. He also served as the Minister of State for Schools from 2009 to 2010 and was Shadow Secretary of State for Defence from 2013 to 2015.

Vernon was joined by former Conservative MEP John Stevens.

New Report: Future Shock Avoidance

From the highest level of decision-making to the front line of service delivery, we cannot just assume we know the nature of people’s problems and what solutions would be best for them. Steve Hilton in “More Human”

When we launched the Citizen20Series website in May 2015 we commenced a series of interviews with people in government, and in business. We have interviewed citizen activists, academics, politicians, consultants and civil servants. Many of the interviews have been featured on the website citizen20series.com

In most of the conversations we’ve had we’ve been trying to answer one particular question: how should government do a better job at engaging with citizens?

Some of the people we interviewed questioned the logic of this. For example, Dr Donald Norris, Professor and Head of the Public Policy Department at the University of Maryland, Baltimore County, questioned whether citizens really wanted better relationships with government. They might want to get some simple information or transact in some way. And technology has helped to make the process of information provision and transaction rather easier. But, in Dr Norris’ view, the grand vision for digital government hasn’t really materialized.

To an extent this failure to deliver can be explained by history. Until fairly recently, politicians and civil servants defined the nature of the relationship between government and citizen. Taxes are collected and public services are provided. Therefore, citizen focused services have not really been the policy focus. And, perhaps, digital government never really addressed citizen needs anyway.

But this simple idea of service payer and service provider is changing. Several factors are playing a part in undermining the historically simple contract between citizen and government. And, inevitably, this will mean that the relationship will change. In fact it’s already happening – shockingly fast.

Read the full report. 

Citizen Participation and Tech

This article was first published on Citizen2015.com

One of the most prolific writers and researchers on the subject of technology and citizen participation is Tiago Peixoto at the World Bank.

Tiago focuses on democratic participation and the effect that technology can have on better participation in elections or consultation exercises. But he also makes the point very effectively – especially in this presentation – that once citizens are encouraged to participate (in any way) they tend to keep doing it. And if the technologists can point at good outcomes then civil servants will be more likely to keep investing.

For example, he uses the example of Fix My Street to show how citizens who use the service (created by MySociety, not a government department) and get a result (such as a fixed hole in a road) tend to have a greater likelihood of participating in other ways.

Similarly, anecdotal evidence suggests that the very high turnout in the recent Scottish referendum was fuelled in no small part by a vast amount of social media chatter – especially within younger age-groups.  Similarly, the turnout in the recent UK general election – tipped to be knife-edge in terms of outcome – resulted in much greater social media dialog and an increase in turnout compared to the last general election in 2010.

Therefore one type of participation can fuel another. And democracy doesn’t start and stop with elections – rather elections are just one part of the citizen to government participation continuum.

Tiago suggests that part of the reason for poor participation and engagement with technology based solutions can be explained by a focus on technology itself rather than clearly articulated outcomes. Often technology based participation efforts have no obvious goals, are badly designed and do nothing to ‘deepen democracy’.

However, there are lots of very clear outcomes that can be aspired to. For example, he points to reductions in tax evasion or reduced infant mortality rates as the types of outcome that civil servants can set themselves.

In short, some citizen participation projects are clearly better than others. The good ones clearly do good things for the citizens that use them. The effect of these good things is more engagement and deepened democracy.

Citizen 2015 is a great example of how we build rich, research-led assets for client companies that result in engaged communities focused on subjects of common interest. This article is one of dozens more that we write for an international client base.  

Researched Editorial

Opinion is all very well, but opinion that ignores the facts and the evidence doesn’t have much weight. It tends to be ignored.

At Quadriga Consulting we’re researchers first and foremost. We build content by assembling the information that supports an argument.

Then we present that argument in an effective way.

We use clear English. We have no axes to grind. We don’t let clutter get in the way.

We help build arguments (and content) for clients. We deliver this information via dedicated websites and social media – building influence through networking, interview programs, and media partnerships.

Contact us if you need our support building effective arguments and editorial based on evidence.

Citizen 2015 Launched

Quadriga Consulting has launched Citizen 2015 – a new web portal and information resource focused on citizen to government engagement.

Following our successful partnership with Kana in 2012 and 2013 – resulting in the Citizen 2012 and Citizen 2013 events – we are delighted to announce that Kana’s new parent company, Verint, is sponsoring Citizen 2015.

Citizen 2015 will become a unique knowledge base focused on digital government and the emergence of the ‘digital citizen’.  The site will contain dozens of news articles, long-form opinion pieces, two major white papers and many video interviews with thought leaders.

Commenting on the launch of site, Jeffrey Peel said:

Our Citizen 2012 and 2013 events were wonderful and we really engaged the digital government community in the UK and beyond. Citizen 2015 has an editorial team based in the UK and USA. Larry Larkin, our Associate Director, will be coordinating our US content out of a Washington DC base.  We’re currently planning our next interview program for mid-June in and around Capitol Hill.

Citizen 2015 is made possible by the sponsorship of Verint.

Case Study: MyFinancepartner

In late 2014 we were engaged by PwC in London to help build web and social media content for two of PwC’s ‘new businesses’ – My Financepartner (MFp) and r2i. New Businesses is PwC’s internal incubator for emerging fast growth business units within the firm.

My Financepartner is a new accounting service aimed at SMEs. The service includes cloud based tech (both accounts software and a management information toolset) but also the type of advisory support that SMEs need as they approach key events in their business development journey. So there’s a network of business advisers (Financepartners) as well as a contact center to help at critical points e.g. at month-end close.

r2i (Research to Insight) is a research business that is focusing on building new research tools aimed at – in particular – regulated industries such as banking and utilities.  r2i also undertakes PwC’s annual CEO survey and has strong focuses on customer insight and thought leadership work.

The challenges associated with both businesses are very different – as well as ‘internal’ and external audiences. However, we were successful in building awareness of both businesses within the firm and we leveraged a host of digital channels to build external market awareness across a series of channels.

Please contact us to find out more about how we could help you with your content marketing.