Growth Hacking What?

I think it was Professor Richard Dawkins who first coined the term “meme” – meaning an idea that spreads from person to person. “Meme” now has a social media meaning. My 15 year old son recently picked an argument with me because he thought I was using the term inappropriately. For him a meme is a viral video or image that is shared like wildfire across Twitter and Facebook.

But sometimes the two definitions – an idea whose time has come, and the social media version – coalesce. Enter “growth hacking”.

Many of us who now work in marketing (and market research) have re-evaluated our tool-kits over the years.  Or rather we now leave quite a few tools in the tool-shed.  Those tools look a bit rusty. Continue reading “Growth Hacking What?”