In late 2014 we were engaged by PwC in London to help build web and social media content for two of PwC’s ‘new businesses’ – My Financepartner (MFp) and r2i. New Businesses is PwC’s internal incubator for emerging fast growth business units within the firm.
My Financepartner is a new accounting service aimed at SMEs. The service includes cloud based tech (both accounts software and a management information toolset) but also the type of advisory support that SMEs need as they approach key events in their business development journey. So there’s a network of business advisers (Financepartners) as well as a contact center to help at critical points e.g. at month-end close.
r2i (Research to Insight) is a research business that is focusing on building new research tools aimed at – in particular – regulated industries such as banking and utilities. r2i also undertakes PwC’s annual CEO survey and has strong focuses on customer insight and thought leadership work.
The challenges associated with both businesses are very different – as well as ‘internal’ and external audiences. However, we were successful in building awareness of both businesses within the firm and we leveraged a host of digital channels to build external market awareness across a series of channels.
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