Biometric Research: London and New York Demos (Client News)

We have been commissioned to undertake a program of research for a company that has developed a new tool that measures emotional engagement in video – based on two types of respondent engagement metric.

The tool can be used to test video based advertising treatments, story-boards, ‘viral’ videos and digital content that is delivered via video. It uses advanced biometric techniques including galvanic skin response.

We’re hoping to undertake a series of meetings (with our client) during late February and early March with researchers and/or agency technology specialists – with people that undertake advertising creative testing in a controlled environment. We were hoping to demo the tool and collect feedback on its potential relevance – and to obtain reactions to the proposed pricing.

We’re hoping to meet with researchers and creative agencies in London 19th to 21st February and in New York from March 3rd to 5th. Would this be of interest to you? Would it be relevant to your specific role? Would you have a spare 1 hour slot where we might demo the solution and get your feedback? If not, would you have any colleagues or connections in the agency world for whom it might be relevant?

This is a fascinating new technology – please let us know if you’d like to be involved.

You can call Jeff Peel on +44 2892 668389 or email him on if you’d like to meet up with us in London or New York.

Quadriga Consulting and Forbes Insights Partner in Europe

Forbes Insights, the strategic research division of Forbes Media, and UK-based Quadriga Consulting are joining forces to build the Forbes Insights presence in Europe.

“The Forbes brand is one that represents editorial excellence as well as critical insight into the thinking of senior board-level executives”

Forbes Insights conducts primary research designed to support both strategic and tactical decisions for business executives. Quadriga Consulting has been conducting evidence-based research for European-based companies with global ambitions for the last 12 years. Together, they intend to extend the Forbes Insights thought leadership offer in Europe.

“The Forbes brand is one that represents editorial excellence as well as critical insight into the thinking of senior board-level executives,” said Bruce Rogers, Chief Insights Officer at Forbes. “Forbes Insights helps senior business decision-makers to better understand the dynamics of the C-Suites in some of the world’s leading companies. We conduct research within this community and align it with deep sectoral analysis – and help publicise the research findings through the Forbes network. By working with companies like Quadriga Consulting, we can extend our reach into new geographical and vertical markets.”

Jeffrey Peel, Managing Director of Quadriga Consulting, agrees that the Forbes brand resonates across global markets:

“We have had a working relationship with Forbes for some time. But only recently did we realize that there was such a close fit between the work Forbes Insights was undertaking and the evidence- based consulting work we were doing here in Europe. Our focus has been on European companies with a need to forge into international markets. By partnering with Forbes Insights, we can align our understanding of fast-growth companies and markets with the Forbes brand. Our role is to ensure that we define thought leadership research that exactly meets the needs of a European client base – leveraging the Forbes Insights brand, researchers, and editorial team. We provide on-the-ground support for client projects that deliver global visibility.”

About Forbes Insights

Forbes Insights is the strategic research and Thought Leadership practice of Forbes Media, publisher of Forbes magazine and, whose combined media properties reach nearly 50 million business decision makers worldwide on a monthly basis. Taking advantage of a proprietary database of senior-level executives in the Forbes community, Forbes Insights conducts research on a host of topics of interest to C-level executives, senior marketing professionals, small business owners and those who aspire to positions of leadership, as well as providing deep insights into issues and trends surrounding wealth creation and wealth management.