Strategy

We help define markets through research: supporting in-house teams and publishing market-defining content based on research

We help understand markets through research: supporting in-house teams and publishing market-defining content based on research.

We’re specialists in evidence based strategy.

We have deep subject matter expertise in the following technology sectors:

  • Business services and solutions
  • Mobile technology
  • Enterprise software
  • Digital government
  • CRM and eMarketing and Marketing Analytics
  • SocialCRM
  • Social media
  • ERP
  • Application development tools
  • Technology economics
  • Technology related public policy

We apply sectoral understanding to define strategic approaches to markets, to identify key market influencers and channels, and to create compelling content for our clients’ brands.

We have undertaken strategic development work for dozens of leading technology and non-tech clients operating in international markets.

Our clients work in B2B and B2B2C sectors.