The Talk Show

Many of our clients need to reach decision-makers scattered across countries or time zones. Reaching international audiences, and involving them in conversations, has traditionally been very difficult. Content that is seen to be produced for local audiences often doesn’t work well in other markets.

We have come up with a concept that is being used by clients to extend their content marketing reach into international markets – and also allows us to involve those markets in content creation.

chatshow
Chat Show Concept – Click to Enlarge

A Familiar Concept for the Connected Generation

Most people are familiar with the idea of the talk show. The format has become a mainstay for broadcasters across the globe. A studio ‘anchor’ chairs a discussion or debate around one or several topics.

We have taken this format and ‘tweaked’ it slightly.

Our talk show format allows us to create compelling broadcast content that is both live-streamed and streamed on-demand across the globe. Talk shows allow us to involve expert witnesses, wherever they are located, and incorporate their opinions and perspectives, via Skype Video or Google Video Hangouts.

Showcasing your people, products , services & customer stories to a truly global audience.

How it Works

Here’s what we do. We create a sponsor-branded ‘pop-up’ studio. We have a studio anchor to lead the chat with studio guests and guests connected via video conference. Our in-studio Director can cut between in-studio cameras, Skype video feeds from remote guests, and audio feeds from remote guests. We can also cut-in pre-recorded segments and/or advertisements into both live streamed talk shows and on-demand programs.

Shows can be recorded quarterly – we can film two or three shows in one filming day.  That way,  your pre-recorded talk show can be played out at set dates and times – the result,  exclusive all year round content for your lead generation and content marketing calendar.  (Four filming days per year equals eight to twelve talk shows – one per month).

Studio Guests or Big Debates

We can have one or two people in the studio and a few remote guests or we can have hundreds of studio guests and stream live, or on-demand, across the globe.

The resulting shows are the ultimate in ‘thought leader’ content. Rather than publishing a ‘white paper’, our streamed video based content reaches audiences across the globe. We combine our expertise in developing deep, insightful content with the latest video, streaming, social media and content marketing technology.

The format can be tweaked slightly to suit the client need. For example, we can also have an in-studio audience. Or we can incorporate talk shows into traditional events or conferences. We can also record talk shows and then stream them on a pre-determined date or dates.  An editorial calendar can be published well in advance.

Marketing and Pre-Marketing

The talk show concept is also the perfect complement to social media engagement. Shows can be pre-marketed. Think of Netflix marketing of House of Cards. Well in advance of the launch date the marketing teams will be promoting the stars of the show. A House of Cards twitter account will be releasing teaser content. A count-down clock to launch date will be featured on the show Facebook page.

We do the same things. We’ll be actively promoting guest involvement in the upcoming show. We’ll be publishing blog posts. We’ll be pushing the talk show live date via the dedicated show website and also our sponsor client websites and via social media.

Designed for Engagement

Talk shows can either be streamed publicly or behind a registration portal.  If the objective is to have a wide reach – building brand awareness – we recommend a totally open and free stream. However, if there is a need to build leads or suspects, then the registration-wall approach is the way to go. We can build all of the registration functionality required.

Case Studies

Brexit Debate
The Talk Show approach works. Our recent UK Brexit Business Debate had some 150 people in the studio but, to date, has had a live/on-demand audience of close to 3,000 from across the globe. Our event hashtag trended across the UK on Twitter. The debate was sponsored by technology firm Equiniti.

Citizen20Series
Our Citizen 2012 and Citizen 2013 events, held in London, streamed across the globe and drew together experts in digital government, citizen engagement and citizen participation. The events gave birth to an important portal on citizen engagement called Citizen20Series.com – and we hope to run a series of talk shows in the coming months.

Government 2010
Our Government 2010 event had a concurrent live stream audience in the thousands and we forged media partnerships in the UK and USA. The event featured experts in digital government, in the UK, Europe and USA. The event and talk shows it contained were sponsored by IBM.


For further information about Talk Show and our other live streamed event concepts please contact us for a chat. Email jeff@quadco.co.uk now.

New Report: Future Shock Avoidance

From the highest level of decision-making to the front line of service delivery, we cannot just assume we know the nature of people’s problems and what solutions would be best for them. Steve Hilton in “More Human”

When we launched the Citizen20Series website in May 2015 we commenced a series of interviews with people in government, and in business. We have interviewed citizen activists, academics, politicians, consultants and civil servants. Many of the interviews have been featured on the website citizen20series.com

In most of the conversations we’ve had we’ve been trying to answer one particular question: how should government do a better job at engaging with citizens?

Some of the people we interviewed questioned the logic of this. For example, Dr Donald Norris, Professor and Head of the Public Policy Department at the University of Maryland, Baltimore County, questioned whether citizens really wanted better relationships with government. They might want to get some simple information or transact in some way. And technology has helped to make the process of information provision and transaction rather easier. But, in Dr Norris’ view, the grand vision for digital government hasn’t really materialized.

To an extent this failure to deliver can be explained by history. Until fairly recently, politicians and civil servants defined the nature of the relationship between government and citizen. Taxes are collected and public services are provided. Therefore, citizen focused services have not really been the policy focus. And, perhaps, digital government never really addressed citizen needs anyway.

But this simple idea of service payer and service provider is changing. Several factors are playing a part in undermining the historically simple contract between citizen and government. And, inevitably, this will mean that the relationship will change. In fact it’s already happening – shockingly fast.

Read the full report.