The Talk Show

Many of our clients need to reach decision-makers scattered across countries or time zones. Reaching international audiences, and involving them in conversations, has traditionally been very difficult. Content that is seen to be produced for local audiences often doesn’t work well in other markets.

We have come up with a concept that is being used by clients to extend their content marketing reach into international markets – and also allows us to involve those markets in content creation.

chatshow
Chat Show Concept – Click to Enlarge

A Familiar Concept for the Connected Generation

Most people are familiar with the idea of the talk show. The format has become a mainstay for broadcasters across the globe. A studio ‘anchor’ chairs a discussion or debate around one or several topics.

We have taken this format and ‘tweaked’ it slightly.

Our talk show format allows us to create compelling broadcast content that is both live-streamed and streamed on-demand across the globe. Talk shows allow us to involve expert witnesses, wherever they are located, and incorporate their opinions and perspectives, via Skype Video or Google Video Hangouts.

Showcasing your people, products , services & customer stories to a truly global audience.

How it Works

Here’s what we do. We create a sponsor-branded ‘pop-up’ studio. We have a studio anchor to lead the chat with studio guests and guests connected via video conference. Our in-studio Director can cut between in-studio cameras, Skype video feeds from remote guests, and audio feeds from remote guests. We can also cut-in pre-recorded segments and/or advertisements into both live streamed talk shows and on-demand programs.

Shows can be recorded quarterly – we can film two or three shows in one filming day.  That way,  your pre-recorded talk show can be played out at set dates and times – the result,  exclusive all year round content for your lead generation and content marketing calendar.  (Four filming days per year equals eight to twelve talk shows – one per month).

Studio Guests or Big Debates

We can have one or two people in the studio and a few remote guests or we can have hundreds of studio guests and stream live, or on-demand, across the globe.

The resulting shows are the ultimate in ‘thought leader’ content. Rather than publishing a ‘white paper’, our streamed video based content reaches audiences across the globe. We combine our expertise in developing deep, insightful content with the latest video, streaming, social media and content marketing technology.

The format can be tweaked slightly to suit the client need. For example, we can also have an in-studio audience. Or we can incorporate talk shows into traditional events or conferences. We can also record talk shows and then stream them on a pre-determined date or dates.  An editorial calendar can be published well in advance.

Marketing and Pre-Marketing

The talk show concept is also the perfect complement to social media engagement. Shows can be pre-marketed. Think of Netflix marketing of House of Cards. Well in advance of the launch date the marketing teams will be promoting the stars of the show. A House of Cards twitter account will be releasing teaser content. A count-down clock to launch date will be featured on the show Facebook page.

We do the same things. We’ll be actively promoting guest involvement in the upcoming show. We’ll be publishing blog posts. We’ll be pushing the talk show live date via the dedicated show website and also our sponsor client websites and via social media.

Designed for Engagement

Talk shows can either be streamed publicly or behind a registration portal.  If the objective is to have a wide reach – building brand awareness – we recommend a totally open and free stream. However, if there is a need to build leads or suspects, then the registration-wall approach is the way to go. We can build all of the registration functionality required.

Case Studies

Brexit Debate
The Talk Show approach works. Our recent UK Brexit Business Debate had some 150 people in the studio but, to date, has had a live/on-demand audience of close to 3,000 from across the globe. Our event hashtag trended across the UK on Twitter. The debate was sponsored by technology firm Equiniti.

Citizen20Series
Our Citizen 2012 and Citizen 2013 events, held in London, streamed across the globe and drew together experts in digital government, citizen engagement and citizen participation. The events gave birth to an important portal on citizen engagement called Citizen20Series.com – and we hope to run a series of talk shows in the coming months.

Government 2010
Our Government 2010 event had a concurrent live stream audience in the thousands and we forged media partnerships in the UK and USA. The event featured experts in digital government, in the UK, Europe and USA. The event and talk shows it contained were sponsored by IBM.


For further information about Talk Show and our other live streamed event concepts please contact us for a chat. Email jeff@quadco.co.uk now.

Citizen 2015 Launched

Quadriga Consulting has launched Citizen 2015 – a new web portal and information resource focused on citizen to government engagement.

Following our successful partnership with Kana in 2012 and 2013 – resulting in the Citizen 2012 and Citizen 2013 events – we are delighted to announce that Kana’s new parent company, Verint, is sponsoring Citizen 2015.

Citizen 2015 will become a unique knowledge base focused on digital government and the emergence of the ‘digital citizen’.  The site will contain dozens of news articles, long-form opinion pieces, two major white papers and many video interviews with thought leaders.

Commenting on the launch of site, Jeffrey Peel said:

Our Citizen 2012 and 2013 events were wonderful and we really engaged the digital government community in the UK and beyond. Citizen 2015 has an editorial team based in the UK and USA. Larry Larkin, our Associate Director, will be coordinating our US content out of a Washington DC base.  We’re currently planning our next interview program for mid-June in and around Capitol Hill.

Citizen 2015 is made possible by the sponsorship of Verint.

New UK ‘Inward Investment’ support service launched at Mobile World Congress 2015

Goodwille and Quadriga Consulting join forces to provide outsourced business support and market development to technology firms entering UK

Mobile World Congress, Barcelona and London – Two UK based firms that provide services to technology companies planning UK market entry today announced that they are joining forces to provide a unique amalgam of services.

London based Goodwille provides all the company legal, financial administration and people management support companies need to ensure they are properly administered, managed and monitored. This makes setting up a new operation in a new environment much less frustrating and expensive.

Quadriga Consulting, based in Belfast and London, provides an amalgam of marketing and business development services to client firms – with a strong focus on mobile and enterprise software clients.

According to Annika Goodwille, CEO of Goodwille, “We have 18 years’ experience supporting companies of all sizes entering the UK market. Quadriga Consulting has been trading for over 13 years. So collectively we have built up a considerable client base and reputation over those years. At Goodwille we focus on all those functions that companies need to get right as soon as they establish in the UK market: legal, finance, HR and payroll. But we recognise that businesses also need to hit the ground running with marketing and business development support.  That’s where Jeff and his team at Quadriga Consulting come in.”

The new combined service is being launched at the Mobile World Congress in Barcelona for good reason, as explained by Jeffrey Peel of Quadriga Consulting. “Mobile World Congress is the focus event for more and more companies as mobility and cloud impact just about every aspect of technology. Many early and mid-stage firms converge on Barcelona – perhaps exhibiting on country pavilions – and use it as a spring-board into new export markets. If these companies are considering UK market entry and need support, we can help. Together with the team at Goodwille we can give them the support they need at a very affordable rate. We can also help build the channel base, create appropriate marketing content and even research the market. So we’re keen to meet and chat to firms attending MWC15 to discuss their UK-focused plans.”

Jeffrey Peel will be attending the Mobile World Congress in Barcelona from March 2 to 4 and will be located in Hall 8.1 Stand H49.  However we recommend scheduling a meeting in advance. Please contact Jeff via email on jeff@quadco.co.uk or via mobile on +44 78 1666 4650

For further information about Goodwille please visit http://goodwille.com/ or for Quadriga Consulting visit http://quadco.co.uk