Jeffrey Peel founded Quadriga Consulting in 2002. Quadriga specialises in researched content marketing and editorial services for international business-to-business brands based in the UK, USA and Middle East. Jeff has also chaired many events focused on topics such as eGovernment, Brexit and digital transformation. He is also a Fellow of the Institute of Economic Affairs, the London based classical liberal think-tank.
Prior to establishing the firm Jeff was VP Marketing for Amacis Ltd, an enterprise CRM software firm (now part of Oracle ATG). He also gained client-side experience at 3Com (now HP), where he ran the marketing communications function for the company’s hub and switch division. Jeff was also a Director in two major market research firms – Research International in London and Response Analysis Corporation in Princeton, NJ. He has a Degree in Economics from Queen’s University, Belfast – and post-graduate qualifications in both Law and Market Research.
Jeff appears regularly in the media to discuss social/business policy, free market economics and the role of technology in economic growth. He published a book on CRM in 2002 (Butterworth Heinemann).
Larry is a marketing & strategy specialist with 15 years of experience leading marketing organizations and growth initiatives at top Fortune 100 companies and start-ups. He has functional expertise in all facets of B2B/B2G strategy and his marketing background spans commercial, government, defense and international markets – know the differing marketing approaches required to enter, successfully compete and build synergies among markets. He has extensive international experience – having led global marketing operations and product roll-outs. Larry has a Wharton MBA with MEngEE from Rensselaer Polytechnic and BSEE from Case. He speaks four languages.
Liz Peel FCMA – Director and CFO
Liz has vast experience in financial planning and operational management covering IT services, telecoms and manufacturing businesses. She has held senior finance roles at EDS, Sterling Software, Energis and Diageo. Liz is a Fellow of the Chartered Institute of Management Accountants.