‘Thought Leadership” sounds a little Orwellian. But it has entered the business lexicon and we’ve been almost forced to use it (hence the ‘?’). But our approach to “thought leadership” is a little different. We focus on evidence and construct arguments. We’ll take positions based on the evidence. And we don’t accept that experts are experts just because they claim to be. We enjoy challenging them.
In short, we use research to help add meat to the bones of an issue. Then we create compelling content by taking positions. We often involve thinkers and influencers in our research and consultation programs.
The issue could be along the lines of, “How can government embrace technology to improve citizen service and reduce cost?” or “How is the global economy changing because of tech?”
We use research to better understand the latest thinking, alternative viewpoints and our clients’ perspectives. We then synthesize our findings by way of a website, or white paper or video content – or a combination of all these things.
Here’s a major white paper report we produced that synthesized a program of work focused on the Qt developer community worldwide.
Here’s another, produced for Equiniti Group, that discusses mutualisation of government services.
Since we started trading in 2002 we have produced dozens of research based reports of this nature for clients including HP, Microsoft, Equiniti Group, Brite:Bill – and many others.
We socialise the content we create across all social media channels – and other online media. We start conversations, we build relationships and networks.
A great example of this is our Citizen20Series.com website that has become a major destination portal on both sides of the Atlantic. The site focuses on such topics as Citizen to Government engagement and Future Cities initiatives.
Increasingly, video and real-time broadcasting play important parts in what we do. We were a pioneer of live broadcast conferences – running our first back in 2009 (a government IT event we produced for IBM). During the EU Referendum campaign in the UK we organised a live broadcast debate (and the event hashtag trended on Twitter in the UK).
We also build social media assets, create information portals and provide outsourced management of blogs, and other corporate content sites.