Introducing Currency Conversations

Quadriga Consulting is working with Millennium Global, the currency management specialists, on a series of ‘currency conversations’. The first of these will focus on Currency Alpha and will be livestreamed on May 6 at 4pm UK time.

Each conversation will feature Jeffrey Peel interviewing Mark Astley, Co-CEO of Millennium Global, and will last last under 15 minutes each. So it’s an ideal way for institutional investors to get a rapid briefing on the three focus topics: Currency Alpha, The Danger of Doing Nothing and To Hedge or Not to Hedge.

To register for the first conversation livestream visit the Linkedin event page.

Here’s the live stream player (we’ll be LIVE from 4pm on Thursday 6th May).

TTNE 2

Our second TECH | The New Era event will be live on March 4, 2021.

Featuring speakers from HSBC, Gowling WLG, Tech Nation – as well as Vikas Shah MBE (who’ll be discussing his new book, Thought Economics) – the event will be livestreamed from 12:30pm.

Register here.

Cambridge University Engineering Society Venture Competition

By Jeff Peel – I’m very honoured to have been asked to be a judge and speaker at the upcoming Cambridge University Venture Competion, organised by CUES – the University’s Engineering Society. Venture teams have been beavering away over several weeks and will present their ideas on October 13 in Cambridge.

Other speakers include:

  • Alex Kendall (CTO at Wayve)
  • John Hasar (Smart Energy Innovation Manager at BEIS)
  • Oliver Armitage (Founder & CSO at Cambridge Bio-Augmentation Systems)
  • Julie Alexander (Director, Urban Development & Smart Cities at Siemens)
  • Noemi de Hevia Mendez (Telecom Lead at DGCities)
  • Sam Ibbott (Head of Smart Cities at EIC)
  • Tauni Lanier (Founder of EcoCapital)

Conscious Conversations: London ‘Taster’ Event

Our friends at Conscious Conversations are holding a ‘taster’ event – allowing people to get an idea of how better conversations can work to actively improve business performance. Further details about Conscious Conversations here.  

What do you actually do in a Conscious Conversations session? How can you help people learn how to have better conversations? What sort of impact can you have on an organisation?

These are just some of the questions we’re asked when we talk to people about our Conscious Conversations work. Maybe they’re questions you’ve asked or would like to ask!

To give some answers we’re holding a taster session on 18th September from 6.30 to 8.30pm and we’d love if you could join us. We’re only inviting a small group of people so that everyone has the opportunity to experience what a real-life Conscious Conversations session is like. We’ll allow plenty of time for questions and, as our offer is ever evolving, we’d also welcome any feedback you have.

The details of the event are:

  • 18th September 2018
  • 6.30pm – drinks and nibbles provided
  • Venue: North London (details via email).

For planning it would be really helpful if you could respond by 24th August.  Just email me: jeff @ quadco.co.uk (removing the spaces) and I’ll forward your interest on to Ingrid Allen who’s organising the event.

Tribes and Love

There’s a great myth that needs bursting. It’s the one that marketers – and the people they market to – are from different tribes.

Let’s face it, everyone is marketing something. And everyone buys. It’s a bit like cyclists and motorists. Or cooks and diners. The roles aren’t mutually exclusive.

So, let’s burst the myth. Marketers are people too. But, unfortunately, sometimes they forget.

In May 2018, there’s a new piece of UK legislation coming into force that has been – like many other UK laws – mandated by the European Union. The UK Data Protection Bill will, once it’s passed, enact the EU’s General Data Protection Regulation. At the heart of the new law is the idea of consent.

Citizens are the new, new thing

So why draw attention to the marketing tribe myth? Well, it’s important to bear in mind that the new legislation only really focuses on citizens. It doesn’t make any distinction between this type of citizen or that. It recognises that people don’t want to be pestered with unwanted communications unless they’ve specifically consented to receive it. It also gives people the right to request information that’s held about them – and for the right to be forgotten.

There’s more to the law than that. But, in a funny way, it asks marketers to think about citizens, not consumers or customers. And marketers, of course, are citizens like everyone else. They would no more like their personal data to be abused or lost than anyone else.

One man’s marketer is another’s customer. All citizens together.

Love: a conference

On January 25th, we’re holding a one-day conference  in conjunction with Proctor & Stevenson that will look at the GDPR and express love. Why?

Because we’re citizens too. As citizens that spend quite a bit of time marketing products to other citizens it makes sense that we don’t want to annoy or pester or endanger the rights of our fellow citizens. We also love elegance – the elegance of communicating with people who want to converse.

This is the opportunity that’s presented to us. We’ll have the opportunity to get much better at what we do. And we’ll waste less and be more effective. What’s not to love?

The content

The one-day conference will be held in the wonderful Colston Hall in Bristol and will feature an array of speakers who see the GDPR as an opportunity to do marketing much better. Our compère for the day will be Jeff Peel, Managing Director of Quadriga Consulting. Jeff has been a vocal campaigner for more citizen-focused approaches to marketing. Jeff argues that many brand owners treat their customers more like serfs than fellow citizens. He’ll argue that the emergence of the digitally-savvy citizen requires a complete re-thinking of roles. The concept of ‘tell-sell’ approaches to marketing is rendered completely redundant following the GDPR.

Our love pledge

At Quadriga Consulting, and at Proctors, we focus primarily on business to business marketing. But we accept that the same mantra applies: our customers would prefer gently and appropriately delivered snuggles than hectoring, inappropriate and unsolicited tell-selling.

This has always been our way, but not all brand owners entirely get it. They’ll have to now. The sanctions will be too severe if they don’t.

But in keeping with the new normal we’re partnering with Quadriga Consulting to develop the idea of Informed Consent Marketing. This, we believe, is the most appropriate means of communicating with people in a post-GDPR world.

To an extent, our January conference is a case in point. We’ve no axes to grind. We’re simply trying to get some dialogue going. But the content and issue-rich approach to communications will increasingly define what we’re about. We think that’s good and we hope you agree.

We’ll be rolling out more information about Informed Consent Marketing and what form it might take for your business. We’ll also discuss the concept briefly at the event on January 25.

Why bother?

There’s no moving the goal-posts on this one. The Data Protection Bill is coming. There are implications for marketing and the failure to do things right will be severe. But the opportunities from getting things right will be just dandy. So, there’s a lovely double whammy reason to attend our event. You’ll get up to speed quickly but you’ll have a great big stimulating and love-filled day too.

The details

Awesome speakers, the agenda, venue details, read all about it here.

Tim Campbell MBE on Blockchain

Tim Campbell MBE

We’re delighted to announce that Tim Campbell MBE, the businessman and former BBC Apprentice winner, will be a guest speaker at our upcoming Blockchain Masterclass in London on October 12.

The event, which will focus on the impact that bitcoin and the underlying blockchain technology will have on financial services, is being held at the London offices of Allen & Overy.

Tim will talk about about the social impact of cryptocurrencies and the underpinning blockchain technology.  Other speakers include Simon Toms of Allen & Overy; Seamus Cushley of PwC; and Janina Lowisz of Cashaa.

Attendance is by invitation only but you can pre-register your interest here.

New Blockchain Masterclass Announced

Quadriga Consulting is organising a new day-long masterclass focusing on the use and applicability of blockchain technology in financial services.

Featuring a number of heavyweight blockchain specialists, including Seamus Cushley, Director, EMEA Blockchain, FinTech at PwC; and Laurence Kirk, Founder of Extropy.io, the event focuses on how blockchain addresses the issue of trust in financial services.  We’ll have several speakers present use cases for blockchain in financial services markets – developed by incumbents and new kids on the block.

The event will be held on October 12, 2017 at the new Dorsett City Hotel in Aldgate. Early bird tickets are available until September 22nd.  Book now.  

GDPR Seminar, Equiniti

Quadriga Consulting client, Equiniti, is holding a seminar called, ‘Protecting Your Integrity and Getting Value from GDPR’ on 2 June 2017 at The Titanic, Belfast, Northern Ireland from 09.30am – 2.00pm.

BBC journalist Karen Patterson will be hosting the day with speakers from the Information Commissioners Office, Northern Ireland; Bill McCluggage, Digital Leader and CIO/CTO; David Kemp, GDPR Lawyer, HPE; and Adam Green, Chief Risk Officer, Equiniti.

Jeffrey Peel from Quadriga Consulting, who has authored a report for Equiniti on the implications of the GDPR, will be taking part in a panel discussion at the event.

Why Attend?

  • Learn about GDPR and how it will impact your organisation
  • Learn practical steps on your journey to GDPR Compliance
  • Accelerate your progress with the right team
  • Maximise future value from your GDPR programme
  • What happens if I don’t comply and what are the implications?
  • Question experts about their experience of GDPR

About GDPR

The European Union’s General Data Protection Regulation (GDPR) has been a long time in the making. It’s also not without its critics. But, after thousands of amendments, and years of discussion relating to its scope, the regulation was adopted on 27th April 2016 and will come into force across on 25th May, 2018.  The UK, it has been confirmed by the government, will also adopt the GDPR, prior to leaving the EU.

The GDPR is an EU regulation applying to all member countries that will ‘strengthen and unify’ data protection for all individuals within the European Union (EU). There are significant implications for business being GDPR-compliant.

If you would like to attend this event, or for more information, please contact Ashleigh McClean via email: ashleigh.mcclean@equiniti-ics.com. Or call +44 (0)28 9073 5709.

Chatham House rules apply.