Evidence based consulting and communications

I have been an independent B2B marketing professional for the last 20 years delivering thought leadership and content marketing programmes to major technology, professional services and fintech clients – as well as central government in Whitehall.  

Together with my colleagues and associates I have helped my client companies get to market, build more effective brands and establish thought leadership in growth market segments. 

I have also advised non-tech clients on effective use of digital marketing, social media marketing and thought leadership.

I also organise business-focused events with a technology twist. Recent events have included a major blockchain masterclass in London, a live-streamed Brexit debate, and a workshop focusing on digital transformation of government.

I also edit the portal and event series TECH | The New Era.

Quadriga Consulting Ltd has been trading since 2003. The company provides consulting services to business clients in the technology, professional services, financial services and other B2B sectors.

Jeffrey Peel heads-up the marketing services and communications services side of the business. Here’s his Linkedin bio:

Over the last 25 years or so I have worked as a senior technology sector marketing and communications strategist, marketer and interim – running my own consulting business, Quadriga Consulting.

Since December 2017 to December 2020 I was a Specialist (interim) at the Department for International Trade – the UK government department in Whitehall – focusing on enterprise software investment client companies from the USA, Canada, Australia, NZ – but stood down from that role on the 18th of December 2020.

I have been involved in startups, scaleups, cyber-sec, enterprise software, fintech, professional services firms, and large enterprises. For the last 18 years I have been an independent consultant and Interim CMO, working as a key strategist with client companies and government. I tend to focus on helping client companies to scale. I help develop compelling issue-focused thought leadership for tech firms in B2B and B2C – with a strong focus on professional services, fintech, enterprise software, machine learning, IoT, blockchain and cyber-security. In my DIT role I also supported policy development, ministerial engagement/briefing and thought leadership work.

I have also worked on an interim basis for venture capital firms’ portfolio companies, startups and companies seeking funding.

I am a regular speaker on the international conference circuit – and have spoken recently on topics such as Digital Marketing, Smart Cities, Blockchain and Digital Government. I have also organised several live-broadcast conferences on technology and business themes. 

Liz Peel heads-up the interim financial side of our business.

Liz has worked with many international client companies and has gained considerable expertise with M&A interim work, systems consolidation and implementation, finance function restructuring and strategic financial planning and analysis. Liz is a Fellow of the Chartered Institute of Management Accounting. Her Linkedin profile is here.  

I have worked in digital marketing since the world wide web was invented.

The video below explains in a bit more detail what I do and how I can develop digital-driven go-to-market strategies.

Digital marketing, marketing strategy and collaborative business processes.

Typically I work with clients to better understand target markets, channels or customer communities. Then I develop content and communications programs to improve market positioning, create new business relationships or expand into new markets.

I operate in international markets and my client list has included early, mid-stage and large clients.