Evidence based consulting and communications

I have been an independent B2B marketing professional for the last 20 years delivering thought leadership and content marketing programmes to major technology, professional services and fintech clients – as well as central government in Whitehall.  

Together with my colleagues and associates I have helped my client companies get to market, build more effective brands and establish thought leadership in growth market segments. 

I have also advised non-tech clients on effective use of digital marketing, social media marketing and thought leadership.

I also organise business-focused events with a technology twist. Recent events have included a major blockchain masterclass in London, a live-streamed Brexit debate, and a workshop focusing on digital transformation of government.

I also edit the portal and event series TECH | The New Era.

I have been an independent consultant for over 17 years.

Prior to that I was client-side: as a VP in a start-up company that is now part of Oracle. I’ve also held senior roles in companies such as 3Com and BICC Group.

Typically I’m engaged part-time or full-time on interim engagements – helping senior teams to define go-to-market strategies, define product propositions, or get into new geographical markets.

My work with the Department for International Trade has focused on developing relationships with international software companies and helping them invest in the UK and grow here.

I’ve conducted interim assignments with PwC, Aepona, and other leading technology firms. I’ve conducted thought leadership work in conjunction with Forbes, Oxford Economics and Research International.

I’ve spoken widely at conferences and have written numerous articles in major publications on technology, marketing and social policy. I also appear on the media on a regular basis. I’ve also published a text-book on CRM.

I have worked in digital marketing since the world wide web was invented.

The video below explains in a bit more detail what I do and how I can develop digital-driven go-to-market strategies.

Digital marketing, marketing strategy and collaborative business processes.

Typically I work with clients to better understand target markets, channels or customer communities. Then I develop content and communications programs to improve market positioning, create new business relationships or expand into new markets.

I operate in international markets and my client list has included early, mid-stage and large clients.