Opinion is all very well, but opinion that ignores the facts and the evidence doesn’t have much weight. It tends to be ignored.
At Quadriga Consulting we’re researchers first and foremost. We build content by assembling the information that supports an argument.
Then we present that argument in an effective way.
We use clear English. We have no axes to grind. We don’t let clutter get in the way.
We help build arguments (and content) for clients. We deliver this information via dedicated websites and social media – building influence through networking, interview programs, and media partnerships.
Contact us if you need our support building effective arguments and editorial based on evidence.
Quadriga Consulting has launched Citizen 2015 – a new web portal and information resource focused on citizen to government engagement.
Following our successful partnership with Kana in 2012 and 2013 – resulting in the Citizen 2012 and Citizen 2013 events – we are delighted to announce that Kana’s new parent company, Verint, is sponsoring Citizen 2015.
Citizen 2015 will become a unique knowledge base focused on digital government and the emergence of the ‘digital citizen’. The site will contain dozens of news articles, long-form opinion pieces, two major white papers and many video interviews with thought leaders.
Commenting on the launch of site, Jeffrey Peel said:
Our Citizen 2012 and 2013 events were wonderful and we really engaged the digital government community in the UK and beyond. Citizen 2015 has an editorial team based in the UK and USA. Larry Larkin, our Associate Director, will be coordinating our US content out of a Washington DC base. We’re currently planning our next interview program for mid-June in and around Capitol Hill.
Citizen 2015 is made possible by the sponsorship of Verint.
Goodwille and Quadriga Consulting join forces to provide outsourced business support and market development to technology firms entering UK
Mobile World Congress, Barcelona and London – Two UK based firms that provide services to technology companies planning UK market entry today announced that they are joining forces to provide a unique amalgam of services.
London based Goodwille provides all the company legal, financial administration and people management support companies need to ensure they are properly administered, managed and monitored. This makes setting up a new operation in a new environment much less frustrating and expensive.
Quadriga Consulting, based in Belfast and London, provides an amalgam of marketing and business development services to client firms – with a strong focus on mobile and enterprise software clients.
According to Annika Goodwille, CEO of Goodwille, “We have 18 years’ experience supporting companies of all sizes entering the UK market. Quadriga Consulting has been trading for over 13 years. So collectively we have built up a considerable client base and reputation over those years. At Goodwille we focus on all those functions that companies need to get right as soon as they establish in the UK market: legal, finance, HR and payroll. But we recognise that businesses also need to hit the ground running with marketing and business development support. That’s where Jeff and his team at Quadriga Consulting come in.”
The new combined service is being launched at the Mobile World Congress in Barcelona for good reason, as explained by Jeffrey Peel of Quadriga Consulting. “Mobile World Congress is the focus event for more and more companies as mobility and cloud impact just about every aspect of technology. Many early and mid-stage firms converge on Barcelona – perhaps exhibiting on country pavilions – and use it as a spring-board into new export markets. If these companies are considering UK market entry and need support, we can help. Together with the team at Goodwille we can give them the support they need at a very affordable rate. We can also help build the channel base, create appropriate marketing content and even research the market. So we’re keen to meet and chat to firms attending MWC15 to discuss their UK-focused plans.”
Jeffrey Peel will be attending the Mobile World Congress in Barcelona from March 2 to 4 and will be located in Hall 8.1 Stand H49. However we recommend scheduling a meeting in advance. Please contact Jeff via email on firstname.lastname@example.org or via mobile on +44 78 1666 4650
For further information about Goodwille please visit http://goodwille.com/ or for Quadriga Consulting visit http://quadco.co.uk
By Jeffrey Peel
Brand Quarterly is a fabulous online magazine that showcases the latest thinking on marketing and social media. The Magazine’s ’50 Marketing Thought Leaders over 50′ list attempts to redress the perception that only young people know how to market in a digital age.
According to Fiona Vesey, Brand Quarterly’s Editor, “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person. They are proof that age has little to do with ability; that you’re never too young OR too old, when you’ve got talent.”
It’s for this reason I’m especially pleased to be included in the 2014 list. Although I’m not especially pleased that I’m now over 50.
Read more here.
In late 2014 we were engaged by PwC in London to help build web and social media content for two of PwC’s ‘new businesses’ – My Financepartner (MFp) and r2i. New Businesses is PwC’s internal incubator for emerging fast growth business units within the firm.
My Financepartner is a new accounting service aimed at SMEs. The service includes cloud based tech (both accounts software and a management information toolset) but also the type of advisory support that SMEs need as they approach key events in their business development journey. So there’s a network of business advisers (Financepartners) as well as a contact center to help at critical points e.g. at month-end close.
r2i (Research to Insight) is a research business that is focusing on building new research tools aimed at – in particular – regulated industries such as banking and utilities. r2i also undertakes PwC’s annual CEO survey and has strong focuses on customer insight and thought leadership work.
The challenges associated with both businesses are very different – as well as ‘internal’ and external audiences. However, we were successful in building awareness of both businesses within the firm and we leveraged a host of digital channels to build external market awareness across a series of channels.
Please contact us to find out more about how we could help you with your content marketing.
We’ll be attending the Mobile World Congress in Barcelona from March 2, 2015. Read our media release.
The Mobile World Congress is one of the mobile industry’s most important events and attracts speakers and delegates from across the globe:
Mobile is transforming communication, advancing the next payment system that alters commerce, and expanding ways in which we interact. Similarly the world’s premier industry continues to expand. Once again taking place at Fira Gran Via – the world-class venue in the heart of the Mobile World Capital. You won’t want to miss the opportunity to witness the industry’s continued expansion and growth. – GSMA
Client Project – Brite:Bill
Jeffrey Peel of Quadriga Consulting chairs a discussion between Alan Coleman of Brite:Bill, Stephen Ruschitzko of UPC and David Brown, also of Brite:Bill.
The discussion focuses on the role that bill presentation plays in improving customer understanding and engagement.
It was recorded in May 2014 at the Hoxton Hotel in London at the end of Brite:Bill’s Billing Presentation Workshop.
Quadriga Consulting was appointed to run an extended content development programme for Brite:Bill incorporating research, blog content, event management and video.
Marketing Week Live is taking place from June 25th to 26th and we’ll be there.
Jeffrey Peel will be attending both days and will be attending the MWL Leadership conference.
If you would like to meet over the two days please contact us and we can arrange a chat and coffee or a beer or two (on us).
Further information about Marketing Week Live 2014 is here. It’s free to register and attend if you work in marketing.
I think it was Professor Richard Dawkins who first coined the term “meme” – meaning an idea that spreads from person to person. “Meme” now has a social media meaning. My 15 year old son recently picked an argument with me because he thought I was using the term inappropriately. For him a meme is a viral video or image that is shared like wildfire across Twitter and Facebook.
But sometimes the two definitions – an idea whose time has come, and the social media version – coalesce. Enter “growth hacking”.
Many of us who now work in marketing (and market research) have re-evaluated our tool-kits over the years. Or rather we now leave quite a few tools in the tool-shed. Those tools look a bit rusty. Continue reading “Growth Hacking What?”
Quadriga Consulting client company Sensum has launched a new suite of marketing research solutions called Supernova – designed to measure media experience, customer experience and user experience.
Wrapped around the company’s cloud based infrastructure, Supernova incorporates assessment tools for both ‘System 1’ and ‘System 2’ response.
Further information about Supernova is available here.