Jeffrey Peel – Managing Director
I founded Quadriga Consulting in 2002. In the last 18 years I have built a reputation as a technology business specialist, helping to found, fund and expand tech businesses internationally. I recently joined the UK Government’s Department for International Trade (one of the new Departments created after the UK ‘Brexit’ referendum in 2016) as an Advisor and Technology Sector Specialist (part-time role). In this role I have helped dozens of international technology companies to expand and grow from a UK base.
Wearing my consulting hat I have undertaken over a hundred assignments focused on clients operating in enterprise computing, cloud, professional services and cyber-security spaces.
Prior to establishing my own practice I was VP Marketing for Amacis Ltd, an enterprise CRM software firm (now part of Oracle). I also gained client-side experience at 3Com (now HP), where I ran the marketing function for the company’s hub and switch division. I was also a Director in two major market research firms – Research International in London and Response Analysis Corporation in Princeton, NJ. I have a Degree in Economics from Queen’s University, Belfast – and post-graduate qualifications in both Law and Market Research. I published a book on CRM in 2002 (Butterworth Heinemann) and have written dozens of white papers and thought leadership pieces for numerous clients.