Jeffrey Peel – Managing Director
I founded Quadriga Consulting in 2002. In the last 20 years I have built a reputation as a technology business specialist, helping to found, fund and expand tech businesses internationally. I recently completed a 3-year stint at the UK Government’s Department for International Trade (one of the new Departments created after the UK ‘Brexit’ referendum in 2016) as an Advisor and Technology Sector Specialist (part-time role). In this role I helped dozens of international technology companies to expand and grow from a UK base. More recently, I joined the Board of a special purpose acquisition company (SPAC) that IPO’ed on the Nasdaq market in December 2021, raising $100m. This company aims to complete an acquisition during 2022 – focusing on DeFi and FinTech opportunities.
Wearing my consulting hat I have undertaken over a hundred assignments focused on clients operating in enterprise computing, cloud, professional services and cyber-security spaces.
Prior to establishing my own practice I was VP Marketing for Amacis Ltd, an enterprise CRM software firm (now part of Oracle). I also gained client-side experience at 3Com (now HP), where I ran the marketing function for the company’s hub and switch division. I was also a Director in two major market research firms – Research International in London and Response Analysis Corporation in Princeton, NJ. I have a Degree in Economics from Queen’s University, Belfast – and post-graduate qualifications in both Law and Market Research. I published a book on CRM in 2002 (Butterworth Heinemann) and have written dozens of white papers, strategy pieces and ‘thought leadership’ content for numerous clients.